Apple & TuneIn Team Up to Bring Radio to More Devices
Apple partners with TuneIn to bring its curated radio stations to 75M users on devices like speakers and cars, stepping up in the streaming wars.
Hey tech lovers, big news from Apple! The folks in Cupertino are shaking things up in the audio world by teaming up with TuneIn, a digital radio platform, to bring their curated radio stations to a ton of new devices. Think speakers, headphones, cars—you name it. This is Apple’s bold move to stay ahead in the fierce music streaming race, and we’re here for it. Let’s break it down.
Apple Radio Goes Global
For the first time, Apple’s six handpicked radio stations are stepping out of the Apple Music app and landing on TuneIn’s platform, where 75 million monthly active users can tune in. That’s a huge audience getting access to Apple’s curated beats on all sorts of devices. Whether you’re chilling at home or cruising in your car, Apple’s radio is about to be your new vibe.
Why Now?
The streaming world is getting wild, with Spotify flexing its muscles by adding video podcasts and messaging features. According to a Wall Street Journal report, Apple’s share of U.S. digital music subscribers dropped from 30% in 2020 to 25% last year, while Spotify’s been gaining ground. No wonder Apple’s making moves! The report also says Apple reached out to TuneIn late last year to make this partnership happen, according to TuneIn’s CEO, Richard Stern.
What’s Next?
This partnership is a clear sign Apple’s doubling down on keeping its audio game strong. By putting its radio stations on more devices through TuneIn, Apple’s making sure you can enjoy their curated playlists wherever you are. Will this help them catch up to Spotify? Only time will tell, but it’s an exciting step.What do you think about Apple’s radio push? Are you tuning in, or are you all about podcasts and playlists? Drop your thoughts in the comments!
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